✓Promote a coordinated image of the Fermo area that evoke a quality territory idea, with its specific characteristics
✓ To favour and strength the creation of collaboration among subjects involved in the typical products and tourism-cultural products promotion, while experimenting actions and events with intersectoral and territorial nature
✓ Promotion and development of collaborative networks to affirm strategies directed to tourism and agri-food products quality
✓ Promoting the territory and rural environment growth of Fermo area as a product-destination Marche through a promotion and positioning on international and local market
HOW TO REACH THESE GOALS?
Promotional actions for typical food and wine, typical products, cultural heritage, environmental and landscape in an integrated and / or innovative method
Actions to promote tourist Marche itineraries
Actions for local products enhancement, actions for an associated participation with useful events to promote direct contact with the consumer / tourist
Integrated promotional actions in the tourist accommodation system of the area
Leader of the project is the Cooperative Tu.Ris.Marche composed by active young people in tourism-cultural promotion field. Its actions started by winning a tender of the Marche Region.
Agritur-Aso is an association already operating since many years, that involves directly and indirectly farms and rural accommodation facilities.
Quaderni Montegiorgesi association has experience in cultural field and the promotion of local historical heritage.
Laboratory of the Mediterranean Diet is an association appears as the favourite partner for the brand development and the image of the project, together with the association “Chefs of Fermo area” that offers skills and a network of relationships in the territory with great value
The action organization, involves initiatives directed to promote, make known and communicate in Italy and abroad, the quality of the territory through the “Mediterranean diet” brand, as an ideal container of culture, landscape-environment, food and wine and community life quality.